A PR consultant is an individual who provides expert advice on the development and execution of your public relations strategy, campaign, or department. The role of a PR consultant is to help you to build the relationship between your organization and its audience. By helping you develop a strategy that effectively utilizes the tools of PR, a PR consultant can help you build the awareness and authority of your brand.
As a startup or small business owner, it can be challenging finding new customers and clients when people are naturally drawn towards businesses with proven reputations. Working with a PR consultant means you can begin to take the steps to establish this reputation for yourself.
This is because a PR consultant can effectively develop a strategy that will increase your visibility. By managing and leveraging your communications, a PR consultant can help you to increase the trust between you and your customers. Establishing credibility with PR can directly increase your sales.
PR is just as important for startups and new businesses as it is for big companies. It is a misconception that PR is only for maintaining well established brands, as an integrated PR strategy will help you plan your content, differentiate you from your competitors, and optimize your communications to best reach your audience.
In addition to having knowledge about what PR strategies will and won’t work for your business, they can bring a lot of other beneficial expertise to the table. If you’re an early stage startup, a PR consultant can advise you on the fund raising process, devising a strategy both for finding funding, as well as getting coverage in the media.
PR consultants often work on specific areas, and one of these could be crisis management. They can ensure you are prepared for a crisis, and help you protect your reputation should you find yourself in one.
As PR has become so integrated into marketing and branding, a PR consultant can help you with general business skills, helping you develop your marketing techniques and implement effective business models that are suited to your position and industry. They can provide media training, teaching you the tools and skills necessary for public speaking and getting the most out of your media interactions.
Matias has over 8 years of experience in PR and marketing for a diverse range of clients ranging from startups to corporations. After working for renowned tech giants Google and IBM, he founded PRLab, a PR agency renowned for its innovative and growth-driven approach.
For two years PRLab has been experiencing incredible growth, growing 25% every quarter. This proven business growth is powered by the successful PR campaigns they execute for their clients, their growth-driven approach securing top tier media coverage across international markets in Europe, Australia and both North and South America.
The clients Matias has worked with are highly varied, a testament to his attention given to each unique business he works with. Whether it’s companies in FinTech, MedTech, startups or corporations, Matias adapts his PR strategy accordingly to secure results for each client and their niche.
In 2020, in order to help shed clarity into the world of PR, he published his book The PR Paradox. As an actionable guide, The PR Paradox explains how to do PR, and why it is an important strategy for businesses new and old. Matias is now offering consulting services to continue to help people increase their brand visibility and achieve their business goals.
A PR consultant provides analysis, insight and recommendations for action for successfully developing and executing a PR strategy. Using their expertise in the realm of public relations, a PR consultant troubleshoots problems you may have with your PR strategy, or may help you develop one from scratch.
If you own a startup there are many reasons you should consider working with a PR consultant. As a startup there are actually unique advantages that you have over big companies. As a small team you can move much faster to the news cycle, with less red tape and hierarchical structure to go through. A PR consultant can also help you to capitalize on your small budget and team. Not only do limitations encourage creativity, but you have far more freedom to experiment with new ideas that big companies don’t.